As Supply Chain Director, I increased basket spend +36% and drove repeat customer purchase frequency by:

Using bespoke demand modelling to reduce stock holding by over 80%

Developing new availability metrics, increasing product availability to over 98%

Doubling the SKU portfolio to 5,000 SKUs, driving customer choice.

Oddbox are well-established, providing fresh produce to customers. I worked with them to successfully extend their product range into ambient categories via Oddmarket, broadening their offer to attract new and retain existing customers.

I recommended categories, brands and product mix, selecting over 200 SKUs for the initial trial

Developed price strategy, basket metrics and market positioning

Researched the ideal 3PL to deliver the optimal margin whilst maintaining high customer satisfaction.

BRiMM is a brand new membership-led marketplace selling premium, sustainable products across fashion, beauty and lifestyle. Working with the founder, I modelled the end-to-end performance and growth of the business:

Business expenditure and total margin

When growth goals and key results would be achieved

How much investment would be required