About Me
In a career that spans 20+ years, I have been lucky enough to work with a number of iconic grocery, home, fashion, and lifestyle retailers — and the D2C brands behind them.
I’m passionate about building and executing winning strategies for retail founders who want to take their brand to the next level - because I know what it takes to succeed, and what to avoid.
Today, as a consultant, I plug into start ups and scale ups in a variety of ways. Most recently, I worked with an ecommerce start-up as their fractional (part time) Commercial & Ops Director. This way, I can provide the senior leadership experience your business needs to push things forward.
In short, if you want your consumer retail business to scale successfully, I’m the operations expert you need.
Current & Previous Companies
Testimonials
“Christabel combines deep retail and consumer brand expertise with the operational structure to turn vision into reality — the partner every founder needs to close critical gaps and accelerate growth.”
— James Haycock, Founder, BRiMM
“Christabel’s commercial and financial acumen and supportive manner enabled us to go from "scrambling" to informed planning and execution. She was key to growing in a thoughtful and informed manner.”
— Lori Smyth, Founder, Tulip
“We hired Christabel to help us with our financial forecasting and profit margins, and she’s been an absolute lifesaver. She works with impressive efficiency and is truly a spreadsheet wizard. Thorough, detail-oriented, and highly attentive, she has a real talent for making sense of the numbers. I can’t recommend her highly enough!”