Marketplace Launch: BRiMM
BRiMM represents a new approach to sustainable commerce. The start-up is a membership-led marketplace, where every purchase powers positive change. BRiMM encourages its members to shop for more sustainable products - incentisiving their community with cashback rewards, member events and investing 10% of it’s revenue in sustainability initiatives with partner brands.
My Role
I was briefed by BRiMM’s founder to create the framework and foundations for BRiMM’s business launch in early 2025.
As fractional COO, BRiMM utilised my full suite of services:
Commercial modelling
Development of product ranges: including bestselling edits BRiMM’s Reset boxes for Pantry & Home
Product strategy: planning, ordering, pricing, assets, product listings, packaging, CX
Onboarding suppliers: setting terms and launching with 35+ brands
Establishing processes for operations and logistics
Engaging 3PL partner for fulfilment
Developing customer membership: pricing, tiers, benefits
Success
Working with BRiMM, I helped bring their online marketplace vision to life by setting up their Shopify store and integrating a powerful b2b platform for managing multiple vendors. This setup made it easy for BRiMM to onboard partners, sync products, and manage orders all in one place — without the need for complex manual processes.
The result was a smooth, on-time marketplace launch, running seamlessly from day one. By automating key tasks and simplifying vendor management, we reduced admin work by around 60%, improved order accuracy, and created a scalable foundation for BRiMM’s continued growth.
Contributing to business strategy, led cross functional team members, developed company goals and roadmap with founder.
Working from this initial concept, I used my deep market knowledge and expertise to model BRiMM’s commercial and financial performance. As a result, these models drove the commercial development of the business, as well as it’s product range, brands, categories and price positioning.
Key items forecasted included:
Business expenditure and total margin
Membership, ecommerce and supply outcomes
Acquisition and growth scenarios
When growth goals and key results would be achieved
How much investment would be required
On operations, I led all aspects of operations including developing and testing the marketplace b2b platform, on-boarding vendors, and selected BRiMM’s 3PL partner. I developed the commercial terms for dropship vendors as well as wholesale brands.
I worked directly with brands, from sign-up to planning for home and food categories. I led on range planning and building the product proposition, directing strategy towards brand portfolio and pricing. I also developed selection boxes offering an “introduction pack” in each category, balancing margin and value to create a compelling introductory offer for business launch.