Why work with me
Most founders don’t need more ideas.
They need clarity, structure, and confident execution.
I work alongside founders to solve the fundamental commercial problems that sit underneath growth - not by adding complexity, but by removing noise.
What makes working together different
I don’t advise from the sidelines. I embed inside your business and focus on fixing issues at source.
Typically, founders come to me when:
Margins look fine on paper, but cash feels tight
Growth is happening, but it doesn’t feel controlled
Inventory is tying up capital through stockouts or overstock
Forecasts feel like guesswork, not something you trust
Decisions live in your head, not in a clear plan your team can execute
By bringing structure across product, commercial and operations, we turn uncertainty into direction.
How I approach growth
Most growth problems stem from three areas - and they’re inseparable:
🛒 Product - are you selling the right things, in the right way, to the right customers?
📈 Commercial - do pricing, margins and forecasts reflect real customer behaviour?
⚙️ Operations - do systems, processes and inventory decisions support the scale you want?
I work across all three together - because optimising one of these in isolation rarely works.
What founders say changes first
Founders often tell me the same thing early on:
“The fog has lifted, we finally see the business clearly.”
After working together:
You know what to invest in and what to stop
You understand how your products, pricing and costs truly connect
You can forecast the 12-36 months ahead with confidence
Decision-making feels calmer, not reactive
Growth starts to feel intentional rather than stressful
How I work in practice
I usually start with a Commercial Health Check to understand what’s working and what’s holding growth back.
From there, I’ll:
Recommend the level of support your business actually needs
Work with you to design the right commercial and operational structure
Stay close enough to help implement, not just recommend
I work flexibly, meeting you where you are and scaling involvement up or down as needed.
Who I work best with
I work best with founders who:
Have ambition grounded in reality
Value clarity over speed-for-speed’s-sake
Respect experience and external perspective
Are ready to make decisions once they’re clear
Treat partnership as collaboration, not transaction
If that sounds like you, we’ll work well together.
Who I’m not the best fit for
I’m not the right partner if you:
Want hacks, shortcuts or silver bullets
Avoid accountability or delay decisions repeatedly
Believe dashboards alone will fix structural issues
Are looking to extract value without commitment
Mutual respect and focus matter.
Ready to explore?
If growth feels heavier than it should - or success looks good externally but doesn’t feel secure underneath - it’s usually a sign the structure needs attention.
Book a free 30-minute discovery call to explore:
Where your business really is
What’s holding growth back
What structure would unlock the next phase with confidence
Current & Previous Companies
Testimonials
“Christabel combines deep retail and consumer brand expertise with the operational structure to turn vision into reality — the partner every founder needs to close critical gaps and accelerate growth.”
— James Haycock, Founder, BRiMM
“Christabel’s commercial and financial acumen and supportive manner enabled us to go from "scrambling" to informed planning and execution. She was key to growing in a thoughtful and informed manner.”
— Lori Smyth, Founder, Tulip
“We hired Christabel to help us with our financial forecasting and profit margins, and she’s been an absolute lifesaver. She works with impressive efficiency and is truly a spreadsheet wizard. Thorough, detail-oriented, and highly attentive, she has a real talent for making sense of the numbers. I can’t recommend her highly enough!”