Broadening product for growth: Oddbox
Oddbox are a well-established grocery ecommerce brand, working directly with growers to deliver thousands of boxes of ‘rescued’, or ‘wonky’ fresh produce every week throughout England.
My Role
As a consultant, I helped ideate and launch Oddmarket - an extension of Oddbox’s product ambient grocery range.
Fitting with Oddbox’s mission to save imperfect produce, Oddmarket offers sustainably created, planet positive food. The focus is predominantly on plant-based foods, complementing the contents of the fruit & vegetable boxes.
How I worked with Oddbox: .
Recommending categories, suppliers, brands and product mix.
Selecting over 200 SKUs for the initial Oddmarket trial.
Forecasting a 12 month plan of revenue, costs and P&L.
Developing a price strategy, basket metrics and market positioning.
Researching and tendering 3PLs to deliver optimal margin & maintain customer satisfaction.
Success
Post launch, Oddmarket is now a permanent part of Oddbox’s expanded offering.
All the elements I sourced - rescued, refillable and sustainable brand products are a part of the Oddmarket range and continue to strengthen Oddbox’s product proposition.
Post launch, Oddmarket is now a permanent part of Oddbox’s expanded offering.
All the elements I sourced - rescued, refillable and sustainable brand products are a part of the Oddmarket range and continue to strengthen Oddbox’s product proposition.
Built forecast and full stack P&L for launch phase.
Compared and recommended best fit 3PL for fulfilment and forecasted cost of the Oddmarket operation.
Recommended range and pricing strategy to complement existing product and range (fruit & vegetable boxes).
Planned range pricing architecture, pricing strategy, margins, and best route of supply.