Broadening product for growth: Oddbox
Oddbox are a well-established grocery ecommerce brand, working directly with growers to deliver thousands of boxes of ‘rescued’, or ‘wonky’ fresh produce every week throughout England.
My Role
As a consultant, I helped ideate and launch Oddmarket - an extension of Oddbox’s product ambient grocery range.
Fitting with Oddbox’s mission to save imperfect produce, Oddmarket offers sustainably created, planet positive food. The focus is predominantly on plant-based foods, complementing the contents of the fruit & vegetable boxes.
How I worked with Oddbox:
Recommending categories, suppliers, brands and product mix.
Selecting over 200 SKUs for the initial Oddmarket trial.
Forecasting a 12 month plan of revenue, costs and P&L.
Developing a price strategy, basket metrics and market positioning.
Researching and tendering 3PLs to deliver optimal margin & maintain customer satisfaction.
Success
Post launch, Oddmarket is now a permanent part of Oddbox’s expanded offering.
All the elements I sourced - rescued, refillable and sustainable brand products are a part of the Oddmarket range and continue to strengthen Oddbox’s product proposition.
Post launch, Oddmarket is now a permanent part of Oddbox’s expanded offering.
All the elements I sourced - rescued, refillable and sustainable brand products are a part of the Oddmarket range and continue to strengthen Oddbox’s product proposition.
Built forecast and full stack P&L including sales demand, margins, costs for the launch and initial term.
Compared and recommended best fit 3PL for fulfilment and forecasted cost of the Oddmarket operation.
Recommended range and pricing strategy to complement existing product and range (fruit & vegetable boxes).
Planned range pricing architecture, pricing strategy, margins, and best route of supply.