Unlocking business growth, together
Hello, I’m Christabel. I help founders turn retail ambition into profitable growth.
Whether you’re starting up, scaling up, fundraising, or reviving a mature D2C or ecommerce brand, I can deliver deep insight and strategic pathways to success.
With 20+ years industry experience, I know the strategic and operational levers you need to pull to avoid missteps and failure.
I offer my services part time (some say ‘fractionally’!) to founders and business owners because I know flexibility can be essential when driving transformation and growth.
If you're building something exciting, lets chat!
What I do
I help you build the commercial and operational framework that makes scaling sustainable.
From pricing and margin strategy to stock planning and process design, I turn vision into structure and structure into growth.
Commercial strategy that delivers profit
I work with you to map out a path to profitability, avoiding the many pitfalls of retail start-ups.
Turn your ambition into growth
Your vision, supported by my expertise in delivering tools and processes for reliable, scalable growth.
Fractional expert, full time results
Have a director-level retail expert on your team, without the commitment of full-time staff.
Seamless delivery
I don’t just advise, I deliver. Developing product ranges, planning pricing, forecasting inventory and much more.
Testimonials
“Christabel combines deep retail and consumer brand expertise with the operational structure to turn vision into reality — the partner every founder needs to close critical gaps and accelerate growth.”
— James Haycock, Founder, BRiMM
“We hired Christabel to help us with our financial forecasting and profit margins, and she’s been an absolute lifesaver. She works with impressive efficiency and is truly a spreadsheet wizard. Thorough, detail-oriented, and highly attentive, she has a real talent for making sense of the numbers. I can’t recommend her highly enough!”
— Philippine Mignot, Founder, Tierra Viva
“Christabel’s commercial and financial acumen and supportive manner enabled us to go from "scrambling" to informed planning and execution. She was key to growing in a thoughtful and informed manner.”
Lori Smyth, Founder, Tulip Shades
How I work
While brand is different, the goal generally remains the same: to make growth feel attainable, structured, and sustainable.
When I start working with you, I’ll review your business’ performance and identify what’s working and what’s holding you back. I call it my ‘commercial health check’.
After my review, I’ll put together a proposal, recommending how I could help your business. I always aim to offer flexibility in terms of time, effort and cost.
In essence, whatever stage you’re at, I meet you where you are!
Why work with me
You bring the vision, I’ll bring the commercial engine that powers it.
After 20+ years in retail and ecommerce, I’ve seen what happens when ambition and strategy don’t align. I’ve worked in a wide range of roles and companies, big and small, across many product areas.
I started CBCO to help founders get the commercial clarity and structure that growth demands, without needing to hire a full-time exec.
I’m hands-on, collaborative, and pragmatic. I’ll work with you and your vision, challenge you when needed, and build alongside you.
Get in touch for a free discovery chat
Contact me to schedule in a 30-minute chat to explore your goals or pain points and spot where structure will unlock scale.
Companies I’ve worked with
Contact Me
Interested in working together? Fill out some info and I’ll be in touch shortly. I can’t wait to hear from you!